One Day Wry

We started the way most honest things do. Out of frustration.

Looking for sober apparel that didn't make you cringe. Something that didn't feel like a motivational poster, or something you'd rather keep hidden. The kind of words actual people use when they're being honest with themselves at 2am, or laughing at the absurdity of it all over coffee the next morning.

Everything out there was either preachy, ego-driven, or both. So we built something different.

If you read something and think "yeah, that's me" that's the whole point.